Stories
Introducing The Strathberry Monogram

Introducing The Strathberry Monogram

Introducing the Strathberry Monogram Collection—a fresh celebration of craftsmanship and design, in an understated yet recognizable Monogram pattern.

Inspired by the essence of our brand name, the Monogram print is composed of interconnected "S"s forming elegant hearts, symbolising our core values of craftsmanship, nature, loyalty to customers, and a passion for design.

Created with a view to introduce a new, revitalised hardware, the monogram is brought to life across an inaugural range of limited edition bags, accessories, cashmere, and jewellery. Defined by our elegant and understated lines, the Strathberry Monogram launches a new era of Strathberry in this, our tenth anniversary year.

It took two months to develop, with several rounds of design before the final monogram print was approved. Initially trying to incorporate the Music Bar, then toying with just a handful of letters from the brand name, our talented design team finally determined that the simple use of the ‘S’ felt most authentic to the collection, whilst playful in its design.

Another three months were then meticulously spent ensuring the correct scale of the print, its placement, and colourways across our best-selling silhouettes. Trialling the use of the print solely on the front flap, then the main body of each style, each paired with and without the leather frame, it took time to perfect the configuration of each bag in the collection. Great consideration was also given to our cashmere and accessories, as our designers opted for a bold and prominent design on the scarves and capes, whilst the jewellery remains impactful yet delicate in nature.

Now inherently part of the Strathberry identity, the Strathberry Monogram collection consists of a cohesive colour palette that compliments our core colourways. Whilst the neutral Oat and Mushroom leathers have been selected to evoke a lightness within the collection, the navy - said to represent trust and stability, and evoke feelings of tradition - elevates this playful print, whilst maintaining a relaxed, everyday aesthetic. The perfect juxtaposition!

Whilst the Strathberry Monogram adorns our most iconic silhouettes, it is also celebrated across our cashmere, jewellery and accessories collections. A new addition to the family, The Strathberry Monogram Belt, was 6 months in development as the team trialled new leathers and suppliers, and wear-trialled a selection of different sizes and widths, to ensure ease of styling and variety. Debuting the new Strathberry Monogram hardware, the framed buckle instantly elevates this timeless design into a contemporary everyday essential.

Straying true to Strathberry’s core value of Craftsmanship, sustainability was key to this collection and the playful twists on our classic designs are made with eco-friendly materials and responsible practices. As such, the jacquard fabric featured in this collection is composed of a mix of Global Recycle Standard certified recycled polyester and cotton, whilst the cashmere is consciously created with the highest levels of consideration for animal welfare, in line with the Good Cashmere Standard.

Crafted in Spain, Italy, and Scotland, the Strathberry Monogram becomes an iconic addition to Strathberry's legacy.

Explore the Strathberry Monogram Collection here.